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Bostik launches ad campaign in Paris

By: Tim Wright

Editor-in-Chief, Contract Pharma

Adhesive company Bostik has launched its new brand identity campaign with a bold outdoor ad that features a giant gecko clinging to the side of a nine-story Paris building on a route traveled by millions of motorists each day. It launched the ad on the Paris ring road en route to the airport. The advertisement, which measures 12.6 x 19.5 meters, features the Bostik gecko, an animal selected for the company’s new brand positioning because of its bonding abilities, which allow it to cling to and run up almost any surface. The attention-grabbing ad features the gecko from Bostik’s logo with a headline that states, “Sticks everything, everywhere!”

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